The sera Company was founded in Germany by Josef Ravnak in 1970 and has earned the enviable reputation as one of Europe's leading producers of high quality fish food, treatments and accessories for aquaria and ponds.

The sera success story focuses on the company's development strategy which includes intensive research into market requirements, together with maintaining constant controls and improvements in its production methods to provide high quality products. All products undergo vigorous testing in the company's own laboratory to ensure that their exacting standards are met and it is a great tribute to the philosophy of the company that flake food sera vipan still retains a strong market presence some 28 years after its initial launch.

During its 30 years of trading, sera has researched the differing nutritional requirements of fish and reptiles which resulted in the production of the highly successful, extensive and ongoing range of different food types (various flake, tablet, granulated and FD foods).

A wealth of associated products have also evolved including a complete range of pond care products, Aquarium fish remedies (e.g. sera costapur and sera baktopur ), care and fertilization of aquarium plants (e.g. sera florena), water conditioners (e.g. sera aqutan and sera morena) and water test kits .

Technical equipment includes high-performance biofilters and filter media, digital pH and conductivity meters and aquarium heaters.

sera is proud of its achievements in research and development and is as committed now, as it was over a quarter of a century ago, to producing high quality aquatic products for this specialised industry.